How To Create And Send TikTok Drafts

Want to plan a marketing strategy using TikTok? Want to create videos when you have the time and publish them later? Have studio time or talent on call and want to make the most of them? Why not create a bunch of videos at once, save them as drafts and publish them when you’re ready? This tutorial is going to show you how to do just that. Create and send TikTok drafts on a schedule that suits you.

Social Media

TikTok has a huge user base that companies were initially slow to react to. Once they woke up to the potential of 15 second videos and a teen market of millions, there was no stopping marketers creating messages of all kinds. If you run a small business or just want to promote your own channel, you have to use every trick in the book to be able to compete with the big guns. Using the resources you have to hand and timing everything to suit you is one of those tricks.

If you’re hiring talent, it makes sense to squeeze as much out of the the time you have with them as possible. Using every minute of their hours to produce usable content to use in marketing can make a real difference. That’s the scenario we’re covering here.

Create and send TikTok drafts

On the surface, TikTok is an incredibly simple platform that lets you publish short videos for the world to see. Like most platforms, once you scratch the surface, there is an incredible amount of work that goes on behind the scenes. Many TikTokers make videos look simple and seamless. It seems like they sit in front of the camera, come up with cool stuff to say and entertain their millions of fans. Nothing could be further from the truth.

A lot of planning, rehearsal and practice goes into making a good TikTok video.

Create a draft in TikTok

Creating a draft of a video is one way you can prepare a bunch of them in advance. You shoot your video as usual but instead of making it public right away, you keep it private until you’re ready to publish. Then you can publish on your own schedule as your needs dictate.

  1. Prepare the shoot as usual.
  2. Open TikTok and select the camera.
  3. Select the ‘+’ to begin recording the video.
  4. Select ‘Who Can View My Video’ and set it to Private.
  5. Select Drafts to save the video as a draft.
  6. Confirm when prompted.

The main difference to creating a draft is setting that Private marker. You would normally keep it public and the video would go live right away. By setting it to Private, only you can view it, which is essentially draft mode.

If you have hired talent, you don’t have to shoot your TikTok video on your phone. You can use professional equipment if you have it and then upload the video to TikTok afterwards.

  1. Shoot your video and complete post-editing.
  2. Copy the video to your phone.
  3. Open TikTok and select ‘+’ to create a new video.
  4. Select the Upload icon instead of recording the video.
  5. Select the video you copied across.
  6. Arrange the video within the timeline that appears in the app.
  7. Add your captions, titles, links, tags and anything else you might need.
  8. Select ‘Who Can View My Video’ and set it to Private.
  9. Select Drafts to save the video as a draft.
  10. Confirm when prompted.

Publish draft videos in TikTok

Once you have a bunch of drafts, you need to know how to publish them when you’re ready.  TikTok has made that very simple to do.

  1. Open TikTok and select ‘+’ to create a new video.
  2. Select the Upload icon instead of recording the video.
  3. Select Gallery and select the video you want to publish.
  4. Arrange the video within the timeline on the screen.
  5. Check or re-add your captions, titles and so on.
  6. Select ‘Who Can View My Video’ and set it to Public.
  7. Select Post.

Your video is now live!

As far as I am aware, there is no tool to schedule videos in TikTok like there are on other social networks. I am also not aware of any third-party applications or social media management applications that can schedule them either. Publishing videos on TikTok is all down to you so I would suggest setting a phone reminder for the optimum time of day or week to publish and use that.

Recording videos when you have the time or resources makes great sense for smaller businesses. It means you can plan in advance, maximize use of any hired talent and use any spare time you have productively. Given the huge marketing potential of over a billion under 20s on the platform, if that’s your target market, you simply have to use it!