How Often Does Twitch Play Ads

Twitch is one of the most popular streaming platforms in the world. It managed to reach such a huge audience in a short time. With more than 15 million active users every single day, this platform reaches a huge number of the global population. 


This makes it the fourth most popular watched platform right under Netflix, Google, and Apple. 

Frequency and Timing of Ads

For everyone who is a Twitch Partner, they can select how they run ads on their stream. What this means is, you as a streamer can earn money by running ads on your channel. The platform gives plenty of flexibility. 

  • You can choose how often it plays the ads. What you need to pay attention to is to have a minimum of 8 minutes between each commercial. The commercial can last from up to 3 minutes to as short as 30 seconds. The money you get is shared revenue between Twitch and you. The more ads you have, the more revenue you will get. 

Ads bring revenue. But, you can regulate that revenue by adjusting the frequency and timing of the ads. These ads play when you stream. So, you can choose how often they play. You can also offer ad-free viewing for people who are subscribed to your channel. 

This makes people want to subscribe to your channel more. Especially if they can avoid watching ads. You receive the payment depending on the number of views you get. 

If you don’t want to see any ads on a stream you are currently watching, you will have to be a subscriber. Subscribers get ad-free experience when watching a broadcast. But, only if the streamer has enabled that feature. 

 Streamers can choose whether to disable or enable the ads for subscribers. If they disable them, you will no longer see the ads when you are watching a stream. If the streamer enables the ads, you can still see them.  

However, it is important to point out that ads are an important part of the revenue. This means that if you disable them, you need to make sure that you can make the same kind of income with or without the ads. 

The thing is, people, want consistency. That’s why you should select the number of ads you want to pop up and stick to that number. It is not a good idea to implement frequent changes. It might hurt the number of views you get. 

You can discuss with the community about the changes you want to implement. You can also share the benefits Subscribers get if you’ve decided to implement them. This is one of those features that you, as a Streamer, will want to check out. 


Ads are a source of income. You can select how often ads appear on the twitch channel. If you are a viewer, you can subscribe to a channel to not get any ads. But, this can only be possible if the streamer you are following has enabled that feature. Fine-tuning the ads revenue is a big thing. It’s a flexible option you get to experiment with.